Evaluating GEs Organizational Culture - 2352 Words

Organizational Culture ï ¿ ½ PAGE ï ¿ ½10ï ¿ ½ Reading an Organizations Culture: General Electric (GE) Introduction Every business has its own set of values and beliefs that make up an organizational culture that is unique to each specific business. _Organizational Culture_ is a complex set of basic underlying assumptions and deeply held beliefs shared by all members of the group that operate at a preconscious level and drive in important ways the behavior of individuals in the organizational context (Strategy Glossary, 2006). GEs organizational culture is considered one of high ethical standard in the corporate world. According to The Age of Ethics (2007) _GE now has one of the best ethics compliance programs in existence_, says Larry†¦show more content†¦Robbins, S. (2005) describes six variables that are routinely evident in customer-responsive cultures like GE. Type of Employees: outgoing and friendly Low Formalization: freedom to meet changing customer-service requirements Extension of Low Formalization: widespread use of empowerment i.e. decision discretion to do what is necessary to please the customer. Good Listening Skills: listen to and understand messages sent by the customer Role Clarity: Service employees act as _boundary spanners_ between the organization and its customers Organizational Citizenship Behavior: employees are conscience of customers needs and go above and beyond the call of duty to satisfy a customers needs GE has been able to build such a strong and loyal customer base by meeting each of the six variables described by Robbins. Variable one, type of employee, is met through GEs efforts to provide a diverse work environment. In fact, GE was named among the top 40 best companies for diversity by Black Enterprise Magazine (Employees, 2007). Variables two and three, low formalization and extension of low formalization, is met through GEs efforts to provide employees the freedom to become closer to their customers while finding new operational efficiencies and ways to work toward customer service (Leadership, 2007). Variable four, good listening skills, isShow MoreRelatedCase 1 GE s Two Decade Transformation Essay1257 Words   |  6 Pagesï » ¿ GE’S TWO DECADE TRANSFORMATION: JACK WELCH’S LEADERSHIP 1. How difficult a challenge did Welch face in 1981? How effectively did he take charge? When Reg Jones retired and Jack Welch became GE’s CEO in 1981, the country was facing a major recession, with high inflation and unemployment rates, reminiscent of those 50 years earlier during the Great Depression. Thousands of businesses were failing, not only affected by the national economic conditions butRead MoreGeneral Electric Essay4271 Words   |  18 Pages  STRATEGY   2012/2013    Corporate   strategy    Table   of   Content       1. 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